The year 2023 brought an array of innovative and impressive smartphones from various Android OEMs. As we anticipate the upcoming launches in 2024, there’s plenty to look forward to across the industry. Below are the expectations from some of the leading Android brands for the upcoming year.
With the Galaxy S24 series set to launch in January, Samsung enthusiasts are eager to witness any substantial enhancements in the new releases. The Galaxy A55, although not revamped in recent years, is expected to receive a design update and updated camera modules in 2024. Moreover, the introduction of faster internals like the Exynos 1480 and the inclusion of an AMD-based GPU would elevate the mid-range segment. Additionally, a better wide-angle lens and the incorporation of 45W charging across the portfolio are highly anticipated. Samsung’s foldable series, often overshadowed by Chinese competitors, is also expected to undergo significant improvements, with a need for enhanced hardware and a wider cover screen for the Z Fold 6.
Building on the use of AI features in the Pixel 8 series, Google is expected to focus on further AI-enabled advancements in its upcoming devices. Incorporating these features in the mid-range Pixel 8a and improving charging technology up to 65W through USB PD 3.0 are anticipated. Additionally, expanding availability to more regions is crucial for Google to establish a stronger presence in the hardware segment, with hopes for the release of the next-gen Pixel Fold in untapped markets.
Xiaomi’s reimagined software and the upcoming Xiaomi 14 series have generated significant anticipation. While excelling in the budget and mid-range categories, the brand aims to gain a stronger foothold in the high-end segment, competing with the likes of Samsung and Google. The key areas of focus for Xiaomi in 2024 include expanding the global release of its marquee products and bringing its foldable devices to international markets to challenge competitors.
OnePlus’ decision to launch its R series globally with the OnePlus 12R marks a significant move, catering to the growing demand for its high-value offerings. The OnePus Open foldable device, which garnered attention this year, is expected to witness ongoing improvements following the initial launch, with a focus on refining the software and hardware experience.
As the year 2024 unfolds, Android enthusiasts eagerly anticipate the new releases from leading OEMs and expect significant advancements in various aspects such as hardware, software, and availability. The competition among Android brands is expected to drive innovation, ultimately benefiting consumers with a diverse range of advanced smartphone offerings.
What are the expected improvements from Samsung in 2024?
Samsung is anticipated to introduce design updates and enhanced camera modules for the Galaxy A55, as well as faster internals and AMD-based GPU, along with improved charging technology and significant enhancements in its foldable series.
What can be expected from Google in 2024?
Google is expected to focus on further AI-enabled advancements in its devices, expand AI features to the mid-range Pixel 8a, improve charging technology up to 65W, and enhance its product availability in more regions.
What are the anticipated steps from Xiaomi in 2024?
Anticipated steps from Xiaomi include expanding the global release of its flagship products, such as the Xiaomi 14 series, and bringing its foldable devices to international markets to compete with industry leaders.
What advancements are expected from OnePlus/OPPO in 2024?
OnePlus has made the strategic decision to launch its R series globally with the OnePlus 12R, catering to the demand for high-value offerings. Additionally, ongoing improvements to the OnePlus Open foldable device are expected, focusing on refining the software and hardware experience.
# What to Expect from Top Android Phone Brands in 2024
As the year draws to a close, it’s a good time to reflect on the notable developments in the Android phone industry in 2023 and look ahead to what we can anticipate from the leading brands in 2024.
OnePlus is set to continue its momentum into 2024 with the global launch of the OnePlus 12 on January 23. The new device is expected to bring significant upgrades, especially in the realms of camera technology and charging capabilities. Moreover, OnePlus aims to expand its Nord portfolio and bring the Nord numbered series to North America, indicating a broader global reach for its mid-range offerings.
In 2023, OPPO made strategic decisions such as exiting some global markets and keeping its flagship device, the Find X6 Pro, exclusive to China. Looking forward, it seems that OPPO’s focus for 2024 would be on foldable devices and the mid-range Reno series. Notably, there are expectations for a possible collaboration between OnePlus and OPPO for a OnePlus-branded flip phone, leveraging the features of the Find N3 Flip.
Honor made a strong impression with its foldable device, the Magic V2, and continued to excel in the mid-range smartphone segment with the Honor 90. However, there are calls for an improved software experience and a more efficient release schedule for its devices in 2024 to maintain its competitive edge.
ASUS has been encouraged to introduce a larger variant of the Zenfone series, with possibilities arising from the upcoming ROG Phone 8. Additionally, expanding the availability of its smartphones to more countries is a key area of improvement to cater to a wider audience.
Vivo had a successful year in 2023, marked by the launch of notable camera technology in devices like the X90 Pro. However, streamlining its product release schedule to avoid flooding the market with barely distinguishable products was identified as an area for change in 2024.
Nothing’s Phone (2) garnered positive feedback in 2023, but the brand has been urged to focus on enhancing the imaging capabilities of its devices. Furthermore, improvements to its custom OS, Nothing OS 2.0, are expected to address existing bugs and deliver a more refined user experience.
Motorola received positive attention for its compelling device lineup in 2023, including the Motorola Edge Plus, Razr Plus, and Moto G Stylus 5G. However, necessary improvements in software, such as minimizing bloatware and ensuring timely updates across all price segments, are essential for sustaining its success in 2024.
As we anticipate the new offerings and advancements from top Android phone brands in 2024, it is evident that consumer expectations are high. From enhanced camera capabilities to refined software experiences and global availability, the industry is poised for another competitive year. By addressing these needs, the brands can effectively cater to the diverse demands of smartphone users and maintain their positions in the fiercely competitive market.
➤ Can we expect OnePlus to launch the Nord numbered series in North America in 2024?
There are indications that OnePlus is looking to expand its Nord portfolio and bring the Nord numbered series to North America in 2024.
➤ What changes are anticipated for OPPO in 2024?
OPPO is expected to focus on foldable devices and the mid-range Reno series in 2024. Collaborations between OnePlus and OPPO for new smartphone releases may also be in the pipeline.
➤ Will Honor improve its software experience in 2024?
Improvements to Honor’s software experience, particularly with MagicOS, and a more efficient release schedule for its devices are anticipated in 2024.
➤ What are the prospects for Nothing in 2024?
Nothing is expected to focus on enhancing the imaging capabilities of its devices and refining its custom OS, Nothing OS 2.0, to deliver a more polished user experience in 2024.
➤ Which areas is Motorola expected to improve upon in 2024?
Motorola is urged to minimize bloatware, ensure timely updates across all price segments, and be more communicative regarding its major update plans in 2024.
By addressing these questions, we aim to provide a comprehensive outlook on the anticipated developments from top Android phone brands in 2024.