Samsung Galaxy AI Features: Monetization Plans and Future Expansion Revealed

Samsung recently launched its Galaxy S24 series with integrated Galaxy AI features, showcasing a bet on artificial intelligence technology. However, the company has indicated that these AI features will only remain free until the year 2025. In a media briefing, TM Roh, President of Samsung Mobile, hinted at the possibility of providing more powerful AI capabilities for consumers who are willing to pay. Additionally, Roh mentioned that Galaxy AI features are expected to be available on 100 million devices this year, with plans to integrate them into the Galaxy S23 series and the Galaxy Z Fold 5/Z Flip 5 models in the first half of 2024.

Monetization Plans

Roh discussed the potential monetization of Galaxy AI beyond 2025, expressing that Samsung has not yet settled on a specific strategy. However, he acknowledged the diverse needs for mobile AI, suggesting that while some consumers may prefer free AI capabilities, others might be willing to pay for more powerful features. This statement implies that Samsung may offer certain AI features for free while considering paid subscriptions for advanced capabilities. This approach would allow the company to cater to a wide range of consumer preferences.

Expansion and Targeted Devices

Alongside the discussion on monetization, Samsung aims to extend Galaxy AI features to 100 million devices this year, primarily focusing on Galaxy smartphones and tablets. Notably, this expansion includes plans to integrate these features into the Galaxy S23 series and the Galaxy Z Fold 5/Z Flip 5 models within the first half of 2024. However, it’s important to note that the company has chosen to limit the availability of Galaxy AI capabilities to flagship phones and tablets launched in 2023 and beyond, omitting earlier models such as the Galaxy S22.

Potential Impact

The future monetization of Galaxy AI features and their planned expansion to millions of devices indicate Samsung’s commitment to leveraging artificial intelligence to enhance its products. These developments may lead to a shift in how consumers perceive and access AI-driven functionalities on Samsung devices, potentially offering a choice between free and premium AI features.


What are Galaxy AI features?

Galaxy AI features refer to the artificial intelligence capabilities integrated into Samsung’s Galaxy smartphones and tablets. These features aim to enhance user experience, ranging from camera enhancements to personalized recommendations and efficiency improvements.

Will Galaxy AI features remain free beyond 2025?

While Samsung has not finalized its approach, the company’s president has suggested that some AI capabilities may remain free while more advanced features could be offered as paid options.

Which devices will receive Galaxy AI capabilities?

Samsung plans to extend Galaxy AI features to 100 million devices in 2024, including the Galaxy S23 series and the Galaxy Z Fold 5/Z Flip 5 models. However, the current limitation is on flagship phones and tablets launched in 2023 and beyond.


Samsung’s Galaxy AI features have the potential to significantly impact the way users interact with their devices. The company’s plans to expand these AI capabilities to millions of devices and its considerations for monetization indicate a strategic shift in offering personalized, advanced features to consumers. As advancements in AI continue to drive innovation, Samsung’s approach to integrating and monetizing Galaxy AI features presents an intriguing prospect for the future of smartphone technology.

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