Google settles lawsuit alleging it was tracking users in Incognito

✍️Google Settles Lawsuit Alleging It Was Tracking Users in Incognito Mode✍️

Google has recently settled a 2020 lawsuit that alleged the company was violating wiretap laws by collecting personal data even when users were using Chrome’s Incognito mode. The lawsuit, filed by three U.S. citizens, claimed that Google was associating personal data with user profiles despite them using Incognito mode. The settlement, which was reached between Google and the plaintiffs, is set to have implications not just for Google but potentially for other browsers and advertising networks as well.

✍️Summary of the Case:✍️

– Contrary to popular belief, Chrome’s Incognito mode doesn’t offer complete privacy. Websites can still track the identity of users through parameters like IP addresses and other identifiable fingerprints.
– The 2020 lawsuit sought a total payment of $5 billion to all affected users in the U.S. since 2016. It alleged that Google was violating wiretap laws and collecting personal data even in Incognito mode.
– The trial, initially scheduled for February 2024, has been put on hold as the two parties reached a settlement. Details of the settlement are yet to be disclosed, but there is speculation that Google might not have to make significant changes to its tracking tools as part of the settlement.

✍️Google’s Defense and Judge’s Ruling:✍️

In August 2023, Google attempted to dismiss the case by arguing that users consented to the company tracking them online. However, Judge Yvonne Gonzalez Rogers rejected the bid, stating that there was no explicit evidence that Google informed users about the extent of tracking, pointing to the company’s privacy policy.

✍️Implications of the Settlement:✍️

The lawsuit not only targeted Google but also had the potential to impact tracking practices of other businesses. The settlement could result in fewer changes to Google’s tracking tools, affecting the privacy and data collection practices of other advertising networks as well.

✍️Conclusion:✍️

The settlement of the lawsuit against Google over its tracking practices in Incognito mode has garnered significant attention due to the broader implications it has for online privacy and data collection. The outcome of this case could potentially impact the way online tracking is conducted, not only by Google but by other companies as well.

*Please note that the details of the settlement terms are yet to be disclosed, and any potential changes to Google’s tracking tools following the settlement remain unknown.*

✍️FAQs✍️

1. ✍️Is Incognito mode completely private?✍️
No, Chrome’s Incognito mode does not offer complete privacy. Websites can still track a user’s identity through parameters like IP addresses and other identifiable fingerprints.

2. ✍️What was the 2020 lawsuit against Google about?✍️
The lawsuit alleged that Google was violating wiretap laws and collecting personal data even when users were using Incognito mode.

3. ✍️Was the lawsuit only against Google or did it have broader implications?✍️
While the lawsuit specifically targeted Google, it could potentially impact the tracking practices of other businesses.

4. ✍️What are the potential implications of the settlement?✍️
The settlement could result in fewer changes to Google’s tracking tools and potentially impact the privacy and data collection practices of other advertising networks as well.

5. ✍️Are there any upcoming changes to Google’s tracking tools following the settlement?✍️
The details of the settlement terms and any potential changes to Google’s tracking tools are yet to be disclosed.


By settling the lawsuit, Google has managed to avoid potential unfavorable implications for its tracking tools. However, the broader impact of this settlement on online privacy and data collection remains to be seen.

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