AT&T and TransUnion Collaborate to Combat Robocalls

Robocalls have long been a nuisance for mobile phone users, often leading to frustration and wasted time. Companies like AT&T have taken a stand against these unsolicited calls and are teaming up with TransUnion to provide relief for their customers. The partnership aims to bring more transparency to robocalls by utilizing the STIR/SHAKEN protocol to brand legitimate calls with business logos, making it easier for recipients to verify the authenticity of incoming calls.

➤# Collaborative Efforts in the Fight Against Robocalls

– ✍️AT&T and TransUnion:✍️ AT&T and TransUnion are working together to implement the STIR/SHAKEN protocol, which will enable legitimate calls to be identified with the respective business logos, easing customer concerns about robocalls.

– ✍️T-Mobile’s Caller ID Program:✍️ T-Mobile had previously introduced a similar caller ID program in 2022, leveraging the STIR/SHAKEN protocol to verify call origins and minimize spam calls. This initiative was established through a collaboration with CTIA, a telecommunications trade group.

– ✍️Google’s Verified Calls Feature:✍️ In 2020, Google introduced the Verified Calls feature in its Phone app, providing users with call reasons and verification badges to combat spam calls.

➤# Impact of the Initiatives

While robocalls continue to be a persistent issue, telecom companies are actively working on implementing features to alleviate the frustration of their customers. These proactive measures aim to reduce the impact of spam calls and provide users with a more transparent and secure calling experience.

While government regulations play a role in combating robocalls, the collaborative efforts of telecom companies to deploy these features signal a commitment to addressing the issue at the industry level.

➤# FAQ

➤➤ 1. How will the AT&T and TransUnion collaboration combat robocalls?
AT&T and TransUnion will implement the STIR/SHAKEN protocol to brand legitimate calls with business logos, providing customers with enhanced transparency and verification of incoming calls.

➤➤ 2. What is the significance of the STIR/SHAKEN protocol in combating robocalls?
The STIR/SHAKEN protocol verifies the authenticity of calls by assigning digital signatures, thereby allowing recipients to distinguish between legitimate calls and potential robocalls.

➤➤ 3. How does the Google Verified Calls feature work?
Google’s Verified Calls feature provides users with call reasons and verification badges, offering enhanced protection against spam calls and improving the overall calling experience.

➤# Conclusion

The collaboration between AT&T and TransUnion marks a significant step in the ongoing battle against robocalls. By leveraging advanced protocols and technology, telecom companies are striving to enhance call verification and reduce the impact of spam calls on their customers. These initiatives demonstrate a commitment to addressing the issue of robocalls at both the technological and regulatory levels, ultimately aiming to provide users with a more secure and reliable communication experience.

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