Apple Vision Pro brings into focus Google’s failure with AR

Apple Vision Pro brings into focus Google’s failure with AR

The recent announcement of Apple’s Vision Pro VR headset has ignited a new wave of excitement within the tech community. However, the buzz around Apple’s latest innovation unveils a stark comparison to the struggles and setbacks faced by Google in the realm of augmented reality (AR) and virtual reality (VR) devices.

Apple’s Vision Pro, although not the first of its kind, is making waves with its promise of groundbreaking features. Other companies such as Meta and HTC have already been offering advanced VR headsets, indicating that the market is not entirely devoid of similar innovations. On the other hand, Google, which once led the charge in AR innovation with its Google Glass, has encountered numerous challenges and setbacks in its AR and VR endeavors.

Google’s Journey in AR and VR Innovation

Google’s foray into AR began with the introduction of Google Glass in 2013. This futuristic eyewear featured a tiny screen and a camera, offering a true augmented reality experience by overlaying digital information over the user’s field of vision. Despite its potential, Google Glass faced privacy concerns and ultimately transitioned to serving specific enterprise use cases before being discontinued in 2023.

Following the discontinuation of Google Glass, the company shifted its focus to VR with the launch of Daydream, which aimed to transform smartphones into VR devices. However, Daydream was short-lived, reflecting Google’s inconsistent approach to AR and VR technologies. Additionally, Google’s AR efforts included a high-profile project called Project Iris, developed in collaboration with North, a Canadian startup specializing in AR eyewear. This project was ultimately abandoned, signaling Google’s struggle to maintain a clear direction in the AR space.

Google’s Current AR Endeavors and Challenges

Despite recent efforts to revive its AR initiatives, Google continues to face internal conflicts and uncertainties regarding its upcoming AR headset under Project Moohan, a collaboration with Samsung. This raises doubts about the product’s ability to compete with Apple’s Vision Pro, potentially leaving Google in a challenging position within the AR market.

Comparison with Competitors

While Meta and Snap have released their own smart glasses with limited AR capabilities, Google’s past endeavors with Google Glass attest to its early lead in AR innovation. However, the company’s subsequent struggles and changing focus have resulted in missed opportunities and failed projects, standing in contrast to the momentum gained by Apple and other industry players.

In conclusion, Apple’s Vision Pro VR headset has underscored Google’s difficulties in maintaining a consistent and successful presence in the AR and VR space. Despite pioneering early advancements in AR with Google Glass, the company’s tumultuous journey and shifting priorities have hindered its ability to compete effectively in the evolving landscape of immersive technologies.

As a result, the industry continues to await Google’s response to Apple’s Vision Pro, urging the tech giant to address its historical challenges and uncertainties in order to regain its footing and relevance in the AR and VR market.


1. ✍️What is Apple’s Vision Pro?✍️
– Apple’s Vision Pro is a VR headset that has garnered attention for its advanced features and capabilities, positioning itself as a groundbreaking device in the VR market.

2. ✍️What were Google’s previous AR ventures?✍️
– Google’s notable AR venture was Google Glass, a pioneering augmented reality headset introduced in 2013. However, despite its potential, Google Glass faced challenges and was ultimately discontinued as a mainstream consumer product.

3. ✍️What challenges has Google faced in the AR and VR space?✍️
– Google has encountered challenges in maintaining a consistent focus in the AR and VR space. Its shifting priorities, project discontinuations, and internal conflicts have hindered its ability to compete effectively with other industry players.

4. ✍️How does Google’s AR history compare to its current position?✍️
– Google’s early lead in AR with Google Glass has been overshadowed by subsequent struggles and missed opportunities in the AR and VR market, creating a contrast with other industry players, including Apple and Meta.

5. ✍️What is the status of Google’s current AR projects?✍️
– Google is currently collaborating with Samsung on an AR headset under Project Moohan. However, internal conflicts and uncertainties surrounding the project raise questions about its ability to compete with Apple’s Vision Pro.


The unveiling of Apple’s Vision Pro VR headset has accentuated Google’s challenges and deviations in the AR and VR landscape. Despite pioneering early advancements in AR, Google’s inability to sustain its momentum and navigate the evolving immersive technology market has positioned it at a critical juncture. The industry eagerly anticipates Google’s response and strategic initiatives to address historical setbacks and reestablish its presence in the competitive AR and VR market.✍️Google’s Pursuit of AR Glasses and Mixed-Reality Headsets: A Thorny Path✍️

In recent years, Google’s involvement in the world of augmented reality (AR) and mixed-reality headsets has been marked by both progress and setbacks. The company was on the verge of launching its own AR glasses, leveraging a unique interaction method using rings and bracelets worn by the user. However, in a surprising turn of events, Google abandoned this project to focus on AI, leading to substantial restructuring and collaboration with Samsung in the AR realm.

✍️Google’s Foray into AR Glasses✍️

Initially, Google was working on developing its AR glasses, intending to release them by 2024. These glasses were anticipated to offer a novel way of engaging with augmented reality. Unfortunately, Google abruptly terminated this project due to a shift in focus towards AI. This change led to internal reorganization and a partnership with Samsung to explore new avenues in AR and mixed-reality headsets.

✍️Google and Samsung’s Collaboration✍️

Following the shelving of the AR glasses project, Google underwent significant internal reorganization, dividing its AR department and partnering with Samsung and Qualcomm. This alliance aimed to develop an extended reality (XR) headset under Project Moohan, which involved the creation of a platform known as Micro XR. The plan was to have Google develop the platform in-house and license it to brands like Samsung for their products.

✍️Challenges and Hurdles✍️

The collaboration between Google and Samsung faced its share of challenges. After Apple unveiled the Vision Pro, Google and Samsung postponed the launch of their product to ensure it could compete effectively. They aimed to avoid releasing a product that would seem underdeveloped compared to Apple’s offering. However, some Google employees expressed doubts about the possibility of catching up to the Vision Pro even with the additional time given. Additionally, conflicting reports emerged indicating that Samsung sought to exert greater control over the hardware and restrict access to Project Moohan from other Google employees.

✍️What’s Next for Google and Samsung?✍️

While the partnership between Google and Samsung holds promise, the real outcome remains to be seen. The companies aim to deliver a mixed-reality headset, potentially announcing their AR platform at an upcoming event. However, replicating the success of Apple’s Vision Pro may take substantial time and effort. Apple’s product has solidified its position as a leader in the VR/AR space, setting a high standard that Google and Samsung will need to match.


The path to developing AR glasses and mixed-reality headsets has been littered with challenges for Google. Despite setbacks, the collaboration with Samsung offers hope for the future. While Apple has established itself as a frontrunner in the VR/AR market with the Vision Pro, Google and Samsung’s combined efforts may lead to a formidable competitor in the field of mixed-reality technology.


✍️1. What is the status of Google’s AR glasses project?✍️
Google abandoned its AR glasses project, which was expected to launch around 2024, to focus on AI, resulting in internal reorganization and a collaborative venture with Samsung.

✍️2. What is the nature of Google and Samsung’s partnership in the AR realm?✍️
Google and Samsung are working on a mixed-reality headset under Project Moohan, with Google developing the platform in-house and licensing it to brands like Samsung for their products.

✍️3. How does the project collaboration between Google and Samsung align with Apple’s Vision Pro?✍️
After Apple’s unveiling of the Vision Pro, Google and Samsung postponed their product launch to ensure it could compete effectively with Apple’s offering.

✍️4. When can we expect to see a product from Google and Samsung’s collaboration?✍️
While an announcement about Google’s AR platform may be on the horizon, the actual launch of a competitive product may take substantial time.

✍️5. How does Apple’s Vision Pro impact the AR and mixed-reality market?✍️
Apple’s Vision Pro has established itself as a leader in the VR/AR market, setting a high standard that Google and Samsung will need to match.

In conclusion, Google and Samsung’s pursuit of AR glasses and mixed-reality headsets has been marked by both challenges and opportunities. While Apple’s Vision Pro has set a high standard, the collaborative efforts of Google and Samsung hold promise for the future of mixed-reality technology. The two companies are working to develop a competitive product that can rival the technological advancements brought forth by Apple.

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