Amazon Fire TV Cube vs. Roku Ultra: Which Streaming Device is Best for You?

If you are in the market for a powerful media streamer for your 4K or 8K TV, it can be challenging to choose between Amazon’s Fire TV Cube and Roku’s Ultra. Both are capable and excellent streaming devices, but they have their own distinct features and capabilities. In this comparison, we will pit the Fire TV Cube against the Roku Ultra to help you decide which is the better media streamer for you.

Amazon Fire TV Cube (3rd Gen)

Amazon Fire TV Cube (3rd Gen)

Price: $115 $140

Description: The Fire TV Cube is Amazon’s flagship streamer, offering a ton of features, with the best being its smart speaker functionality. It features an extra HDMI 2.1 input and Alexa integration.


  • Excellent media streamer
  • Extra HDMI 2.1 input
  • Alexa integration

Roku Ultra

Roku Ultra

Price: $79 $100

Description: The Roku Ultra is the company’s most powerful streaming device. It offers access to all popular streaming services and can deliver up to 4K resolution.


  • Solid media streaming device
  • Easy-to-use interface


  • No games or cloud gaming support

Price, Availability, and Specifications

The Fire TV Cube carries a list price of $140, whereas the Roku Ultra is priced at $100. Both devices are widely available and can be purchased from Amazon, Best Buy, Target, and Walmart.

Now, let’s take a look at how the two stack up in terms of raw specifications:

Frequently Asked Questions (FAQs)

1. Which streaming device is better for 4K or 8K TVs?

Both the Amazon Fire TV Cube and Roku Ultra are suitable for 4K or 8K TVs, offering high-resolution streaming capabilities.

2. Does the Fire TV Cube have any unique features compared to the Roku Ultra?

Yes, the Fire TV Cube stands out with its smart speaker functionality and extra HDMI 2.1 input, along with Alexa integration.

3. Can I find both devices at discounted prices?

Both the Fire TV Cube and Roku Ultra can often be found at discounted prices, especially during sales events.


Both the Amazon Fire TV Cube and Roku Ultra are premium streaming devices offering excellent media streaming capabilities. The Fire TV Cube stands out with its smart speaker functionality and extra HDMI 2.1 input, while the Roku Ultra offers a solid media streaming experience with an easy-to-use interface. Ultimately, the choice between the two will depend on your specific preferences and requirements for a media streamer.

In conclusion, the decision between the Amazon Fire TV Cube and Roku Ultra will depend on your unique needs and preferences. Both devices offer powerful streaming capabilities and can be suitable for different types of users. It’s important to consider factors such as the availability of specific streaming services, smart speaker integration, and pricing when making your decision.# Amazon Fire TV Cube (3rd Gen) vs. Roku Ultra: A Comparison of Two Top Streaming Devices

When it comes to streaming devices, the Amazon Fire TV Cube and Roku Ultra are among the top choices for consumers. Both offer a wide range of features and capabilities, but they also have unique differences that set them apart. Let’s delve into a comparison of these two popular streaming devices to help you make an informed decision.

➤ Design
The Fire TV Cube and the Roku Ultra have distinct design aesthetics. The Fire TV Cube, as the name suggests, is a cube-shaped device with fabric-wrapped sides and a plastic base and top. It features multiple ports, including HDMI In, HDMI Out, Ethernet, and USB Type-A. Additionally, it includes an IR extender port for those wanting to hide the Cube from the remote’s line of sight. The inclusion of an HDMI In port can be beneficial for users lacking available HDMI ports on their TV, allowing them to connect another HDMI device.

On the other hand, the Roku Ultra sports a more compact and straightforward design, housed in a tapered matte plastic enclosure. It offers limited ports, comprising only HDMI out, USB Type-A, and Ethernet. Unlike the Amazon Fire TV Cube, the Roku Ultra lacks an IR extender or HDMI input port.

Both devices come with feature-rich remotes, with the Fire TV Cube including the Alexa Voice Remote Enhanced and the Roku Ultra featuring the Roku Voice Remote Pro. The Roku Voice Remote Pro also has the advantage of a headphone jack for private listening, in addition to its built-in rechargeable battery and micro-USB charging. In contrast, the Amazon remote uses AAA batteries and features backlit buttons, which are absent on the Roku remote.

➤ Video Capabilities
Both streaming devices are capable of outputting 4K resolution and support HDR10, HDR10+, and Dolby Vision. However, the availability of Dolby Vision or HDR10+ content depends on the user’s TV capabilities, as not all TVs support these dynamic HDR formats.

➤ Software
One of the significant differences between the Amazon Fire TV Cube and Roku Ultra lies in their software platforms. Each device operates on its own platform, providing users with distinct experiences.

➤ Conclusion
Choosing between the Amazon Fire TV Cube and Roku Ultra depends on individual preferences and specific needs. While the Fire TV Cube offers more ports and an HDMI input, the Roku Ultra impresses with its compact design and feature-rich remote, including a headphone jack for private listening. Both devices offer high-quality video output and support for various HDR formats, making them appealing options for streaming enthusiasts.

In conclusion, the Amazon Fire TV Cube and Roku Ultra are both robust streaming devices, each with its own set of strengths and features. Understanding the differences in design, video capabilities, and software can help users determine which device aligns best with their preferences and usage requirements.


➤# 1. Can the Amazon Fire TV Cube and Roku Ultra both stream in 4K resolution?
Both the Amazon Fire TV Cube and Roku Ultra are capable of streaming in 4K resolution, providing users with a high-definition viewing experience.

➤# 2. Do both devices support Dolby Vision and HDR10+?
Yes, both the Amazon Fire TV Cube and Roku Ultra support Dolby Vision and HDR10+, delivering enhanced picture quality with dynamic HDR content.

➤# 3. Can the remotes of the Amazon Fire TV Cube and Roku Ultra control basic TV functions?
Both streaming devices come with feature-rich remotes that include basic TV controls, allowing users to conveniently manage various TV functions from their remote.

➤# 4. Does the Roku Voice Remote Pro have a built-in rechargeable battery?
Yes, the Roku Voice Remote Pro is equipped with a built-in rechargeable battery, providing users with the convenience of long-lasting and sustainable power for their remote.

➤# 5. Do the Amazon Fire TV Cube and Roku Ultra have Bluetooth connectivity for pairing with headphones?
Yes, both the Amazon Fire TV Cube and Roku Ultra support Bluetooth connectivity, enabling users to pair their devices with compatible headphones for a personalized and immersive audio experience.

Understanding the unique features and capabilities of each device can help consumers make an informed decision when choosing between the Amazon Fire TV Cube and Roku Ultra. Each device offers its own set of advantages, ensuring that users can find the streaming solution that best fits their preferences and usage needs.✍️Comparing Amazon Fire TV Cube vs Roku Ultra: Which Streamer is for You?✍️

When it comes to streaming devices, the competition is fierce between Amazon Fire TV Cube and Roku Ultra. The Fire TV Cube boasts robust gaming and smart speaker capabilities along with stellar performance while the Roku Ultra presents itself as a no-frills, straightforward streaming device. Let’s delve deeper into the features of each device to help you make an informed decision.

✍️Content Availability and Features✍️

The Fire TV Cube runs on the Android-based Fire OS and has its own App Store with access to over 10,000 apps, offering popular streaming services and the ability to sideload Android apps. Moreover, it supports Luna, Amazon’s cloud gaming service, and is integrated with the Alexa voice assistant, functioning as a smart speaker alongside a streaming device.

On the other hand, the Roku Ultra is known for its simplicity. It provides a hassle-free streaming experience and supports AirPlay 2 for mirroring content from Apple devices. However, it lacks advanced gaming support and a powerful built-in voice assistant.


The Fire TV Cube comes equipped with an Amlogic POP1-G octa-core processor with ARM G52 MP8 GPU, delivering snappy performance with smooth navigation through apps and menus. It supports Dolby Atmos and offers Wi-Fi 6E connectivity for faster access and lower latency, making it an ideal choice for gaming.

On the other hand, the Roku Ultra features an unnamed quad-core processor, providing fast and responsive navigation through its interface. While it also supports Dolby Atmos, it relies on Wi-Fi 5 for connectivity.

✍️Which One is Right for You?✍️

If you are looking for a compact smart speaker with robust streaming and gaming capabilities, the Fire TV Cube is an excellent choice. It also offers deep Alexa integration, making it a versatile option for smart home management.

Conversely, if you seek a straightforward streaming experience with basic features at a lower price point, the Roku Ultra is a viable option. It is compact, user-friendly, and ideal for streaming content from various services.


✍️Q: Can the Fire TV Cube be used as a standalone smart speaker?✍️
A: Yes, the Fire TV Cube has a built-in speaker and microphone array, functioning like any Echo device.

✍️Q: Does the Roku Ultra support advanced gaming features?✍️
A: No, the Roku Ultra lacks advanced gaming support compared to the Fire TV Cube.

✍️Q: Which one offers better connectivity options?✍️
A: The Fire TV Cube excels in connectivity with Wi-Fi 6E support, providing faster access and low latency.


In conclusion, the Amazon Fire TV Cube shines as an all-in-one streaming device with robust gaming, smart speaker functionality, and cutting-edge performance. On the other hand, the Roku Ultra serves as a straightforward, no-frills streaming device, offering basic features at a more affordable price point. The choice ultimately depends on your specific preferences and usage requirements.

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